Educators First. Marketers Second.

The Origin Story

Three years ago, I was running between school teacher and tutoring. I loved my students but I was so impossibly burnt out.

I felt bad for saying no to parents and I hated talking about money with them.

In class I was constantly telling my students to be brave, and see life as limitless. But I realised I wasn't following my own advice. I was burned out, disillusioned and not even sure if I wanted to be a teacher.

So in January 2024 - i took the plunge to do what I'd always wanted to do - learn business. I started up a marketing agency. It failed.

With money tight and child on the way i had to pivot fast and took a job at a much larger marketing agency that completely shattered my perspective on what was financially possible.

I watched us scale to $250,000 in a single month, and learned from founders who had achieved multiple exits before their 26th birthday.

I started to apply what I was learning for myself. I freelanced for a client and turned his $300 package into a $15,000 one. I sold ten units of that over the summer. Just over Christmas, I worked with a 7 figure agency that specialized in helping Aesthetic clinics progress from selling $150 treatments - to $3000 treatments.

It taught me the most valuable lesson in business: Pricing is the ultimate lever for results.

A client paying £30 an hour is looking for a quick fix. But someone investing £800 is making a commitment to their future. And this is the lesson I want to implement into your business.